Find out what beauty keywords Australians search for this winter versus last summer

October 04, 2021

Professional Beauty Professional Beauty The leading B2B magazine for the Australian aesthetics industry Home About Us Advertise with us Contact Us News Business Education Beauty Cosmeceutical Skincare Makeup Nails Tanning Waxing & Massage Salon Profiles Anti-Ageing Equipment Green Beauty BeautyStrong Industry Roundtable Hot Products Resources Magazine Print Magazine Digital Magazine Open Search POSTED INTRENDS Find out what beauty keywords Australians search for this winter versus last summer Australians searched for gua sha and Milk Makeup most this winter and Koh Gen Do Foundation, hair curler and salicylic acid in summer. by Jessica Teas August 23, 2021 What beauty keywords are Australians searching now? SimilarWeb ran some exclusive data analysis for Professional Beauty to find out which beauty terms Australians searched more for in winter versus summer. The below data is taken from analysing the search engine traffic to Australia’s top 10 beauty industry websites. They excluded branded search terms to identify the products categories that have increased/decreased over winter and summer. Check out what our countrymen and women specifically have been searching for in the beauty realm. Ten Beauty products with the highest growth in winter (more popular in winter) Search terms Search Visits – May – June Search Visits – Jan – Feb Search Visits – Relative Change % contour stick 938 73 1185% milk makeup 1220 106 1051% black lipstick 591 58 919% shampoo for oily hair 666 98 580% cream eyeshadow 593 91 552% bare minerals complexion rescue 549 110 399% massage oil 632 132 379% collagen powder 648 143 353% gua sha 3372 780 332% eyebrow tint 741 173 328% baby oil 842 198 325% The beauty search terms that gained the most popularity among Australians searching online in winter Ten Beauty products with highest decline in winter (more popular in summer) Search terms Search Visits – May – June Search Visits – Jan – Feb Search Visits – Relative Change % koh gen do foundation 999 2487 -60% salicylic acid 945 1900 -50% hair curler 1286 2466 -48% hairdresser 536 892 -40% nioxin 554 912 -39% makeup 1033 1567 -34% jojoba oil 931 1406 -34% hair straightener 763 1145 -33% moroccan oil 676 969 -30% azelaic acid 709 949 -25% The beauty search terms that fell the most in popularity with Australians searching online in winter — Read the current issue of our digital magazine here: For more news and updates, subscribe to our weekly newsletter. — Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at info@professionalbeauty.com.au. TAGGED: beautybeauty onlinebeauty researchbeauty searchbeauty termsmore-news4Online beautyonline researchonline searchsearch enginesearch termssearch trends Sign up for the eNewsletter Register here for the beauty industry's premiere online news service Full Name Work Email

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