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Find out what beauty keywords Australians search for this winter versus last summer

October 04, 2021

Find out what beauty keywords Australians search for this winter versus last summer

Professional Beauty Professional Beauty The leading B2B magazine for the Australian aesthetics industry   Home About Us Advertise with us Contact Us  News Business  Education Beauty  Cosmeceutical Skincare Makeup Nails Tanning Waxing & Massage Salon  Profiles Anti-Ageing  Equipment Green Beauty  BeautyStrong Industry Roundtable Hot Products Resources Magazine Print Magazine Digital Magazine  Open Search  POSTED INTRENDS Find out what beauty keywords Australians search for this winter versus last summer Australians searched for gua sha and Milk Makeup most this winter and Koh Gen Do Foundation, hair curler and salicylic acid in summer.  by Jessica Teas August 23, 2021 What beauty keywords are Australians searching now? SimilarWeb ran some exclusive data analysis for Professional Beauty to find out which beauty terms Australians searched more for in winter versus summer.  The below data is taken from analysing the search engine traffic to Australia’s top 10 beauty industry websites.  They excluded branded search terms to identify the products categories that have increased/decreased over winter and summer. Check out what our countrymen and women specifically have been searching for in the beauty realm.  Ten Beauty products with the highest growth in winter (more popular in winter)  Search terms	Search Visits – May – June	Search Visits – Jan – Feb	Search Visits – Relative Change % contour stick	938	73	1185% milk makeup	1220	106	1051% black lipstick	591	58	919% shampoo for oily hair	666	98	580% cream eyeshadow	593	91	552% bare minerals complexion rescue	549	110	399% massage oil	632	132	379% collagen powder	648	143	353% gua sha	3372	780	332% eyebrow tint	741	173	328% baby oil	842	198	325% The beauty search terms that gained the most popularity among Australians searching online in winter Ten Beauty products with highest decline in winter (more popular in summer)  Search terms	Search Visits – May – June	Search Visits – Jan – Feb	Search Visits – Relative Change % koh gen do foundation	999	2487	-60% salicylic acid	945	1900	-50% hair curler	1286	2466	-48% hairdresser	536	892	-40% nioxin	554	912	-39% makeup	1033	1567	-34% jojoba oil	931	1406	-34% hair straightener	763	1145	-33% moroccan oil	676	969	-30% azelaic acid	709	949	-25% The beauty search terms that fell the most in popularity with Australians searching online in winter —  Read the current issue of our digital magazine here:   For more news and updates, subscribe to our weekly newsletter.  —  Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at info@professionalbeauty.com.au. TAGGED: beautybeauty onlinebeauty researchbeauty searchbeauty termsmore-news4Online beautyonline researchonline searchsearch enginesearch termssearch trends Sign up for the eNewsletter Register here for the beauty industry's premiere online news service  Full Name  Work Email
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